Brand is an important embodiment of the competitive strength and development potential of an enterprise, a region and even a country. Strengthening the brand construction is an important starting point for building a rich, beautiful and happy Jiangxi Province. China's China China General Assembly, in May 2014, introduced the important instructions of "three changes" in the inspection of general secretary Xi Jinping, namely, "promoting the transformation of Chinese manufacturing to China, changing China's speed to China's quality, and changing Chinese products to Chinese brands" in Henan.
Since the reform and opening up, China's construction industry has developed vigorously, and vigorous urbanization process has been carried out all over the country. Changnan construction is very lucky to participate in it. Under the leadership of the chairman Nie Shunjin, Changnan construction has become the main force of modern city construction with its own brand influence and construction technology.
In May 2017, Jiangxi non-public brand story collection, edited by Jiangxi Provincial Leading Group Office for promoting non-public economic development and Jiangxi Federation of industry and Commerce (General Chamber of Commerce), was published. With its brand influence, Changnan construction has been listed in Jiangxi non public brand story collection.
Let's review the story of Changnan construction in the process of brand building.
Jiangxi non public brand story collection
Building excellent project with Luban spirit
——Changnan builds a brand with craftsman spirit
Today, 47 years ago, the Bayi infrastructure construction team, the predecessor of Changnan construction, broke the ground in Ganpo. After 47 years of rapid development, the construction technology of Changnan is second to none in the construction industry of the whole province.
During the 47 years, as a city builder, Changnan construction has created a beautiful business card of the city.
Just as every era needs the power of example, in the past 47 years, many China's top construction enterprises and Changnan construction, with their own brand influence and construction technology, have influenced or even changed the development of hero city and become the main force of modern city construction.
After the internal difficulties of the enterprise in 2001, Nie Shunjin, who was the leader of the eighth construction of Nanchang County, experienced a long-time challenge, and also brought about the thinking of qualification upgrading, market turning and enterprise transformation. In 2003, Nanchang County No.8 construction group was established and renamed as Jiangxi Changnan Construction Engineering Group Co., Ltd.; in 2011, after experiencing the change of wind direction, the company carried out system reform, and Jiangxi Changnan construction was reformed Set up a group limited company to break the shell.
Facing the turbulent market, Changnan construction is calm, low-key and practical. It insists on making many efforts for the city, and brings epoch-making significance with quality, service and innovation. Because of the architectural beauty of the city skyline, a hero city has been upgraded to a charming and dynamic city. Row after row of high-rise buildings, Changnan construction is lighting up the city dream with buildings.
On June 6, 2016, great news came from the Ministry of housing and urban rural development of the people's Republic of China. The promotion of Changnan construction to the super grade qualification of general contracting of construction engineering was successful, and the great waves washed sand and made today's Changnan construction brand.
The road of extraordinary reform
Changnan brand radiates new vitality
Dating back to 2010, Nie Shunjin, who was implementing the company's development strategy and exploring the road of enterprise brand, just drew a magnificent blueprint for Changnan construction in the company's chairman's office. At that time, Nie Shunjin, the chairman of Changnan Construction Engineering Group, led his team to embark on a hard and extraordinary road of reform.
With the rapid development of enterprises, internal contradictions are becoming more and more prominent. The public nature of the enterprise and the old management mode seriously restrict the development of the company. The contradiction between the government's planned management and the company's independent operation is very prominent. In order to speed up the development of the enterprise, Nie Shunjin, chairman of the board of directors, actively carried out the reform of the reform system and strengthened the reform of the property right system. With the care and support of the superior, the company began to implement the reform, and Changnan construction completed its equity in 2013 The reform has radiated the new vitality of the enterprise.
After the reform, Changnan construction has adjusted its operation and management mode, dividing the directly managed branch of Changnan construction into regional company management, adhering to the development of self-supporting projects as the focus, and implementing diversified development. At present, Changnan construction has small loan company, real estate development company, labor service company, building materials company, training school, Haoneng company, research center, etc., and has achieved the goal "Luban Prize" dream.
There is no "gold brand"
How to contract porcelain?
In the 1980s and 1990s, the national construction industry was in full swing, but the annual business volume of Nanchang County, the predecessor of Changnan construction, was still less than ten million yuan. Because of the low qualification of enterprises, many large projects can not be undertaken.
With the fierce competition in the domestic construction industry, many bidding projects use qualification as a barrier to restrict enterprises. Because of the low qualification, many large projects can not bid. In order to survive, Nie Shunjin, chairman of the board of directors, mobilized the staff and workers to work hard to improve their internal skills. In a few years, he has successively obtained seven national first-class construction qualifications, including general contracting of housing construction engineering and general contracting of municipal public engineering construction. Seven first-class qualifications, like seven flashing "gold lettered signboards", let the company quickly enter the construction market all over the country.
In recent years, the development situation of the construction industry has become more severe. In 2009, the company formed the strategy of "focusing on the construction industry, advancing simultaneously in various fields, and diversified development", and proposed the "six dreams of Changnan" plan. Subsequently, it is necessary to seize the commanding height in the more cruel market environment on a larger platform, and it is imminent to promote the special qualification. Therefore, the application work has been started.
Long way to apply,
Changnan construction ushers in super brand
Every year, a batch of people with dreams and passion come to Changnan Construction Co., Ltd. because it is full of opportunities, challenges and human feelings, you can successfully interpret success all the way.
However, everyone's success is no accident. Changnan construction has been preparing for promotion to super grade for seven years. In ancient times, Dayu of the Xia Dynasty managed the flood three times without entering his home. Today, a Changnan employee Shen te left home for 100 meters but did not return. Yes, there are a lot of such employees in Changnan construction. They are willing to apply to the super class for the company.
Changnan construction will never forget the dedication of "white plus black" and "five plus two" during the period of applying for special qualification. In order to do a good job, it was originally a weekend break, but the employees "stayed" in the office for two days. They work overtime to complete the information and catch up with the schedule until late at night. When they are hungry, they make instant noodles. Sleepy, on the training school plank bed squint for a while. Nie Shunjin, chairman of the board of directors, will work overtime with employees. No matter how busy he is, he will often go to comfort these employees who work overtime. He clearly remembers that the employees stay up all night looking a little haggard and their eyes are full of bloodshot.
In the long road of "SHENTE", some people won the first place in the list and won one stroke of success, while others failed to meet the super class. Now, with good achievements, Changnan construction will usher in the era of super brand.
Using the spirit of Luban
Building high quality project
Architecture is the best footnotes to the history, culture and taste of a city. The beauty of architecture is that it can accompany you, it can record the memory of generations, it can accompany generations to realize their dreams.
Standing on the Bayi Bridge, you can see the jiusongshan River (Shungan Bund) built by Changnan construction company. There, it has fulfilled the living dream of many young people. Some people say that when they go to and from work every day, when they pass the Red Valley beach and look at the tall buildings rising from the ground, they always feel that they are isolated from the city and are lonely and down-to-earth migrant workers. Now, with my own house, standing on the balcony of jiusongshan River, watching the lights of Nanchang at night and the pleasant scenery on both sides of Ganjiang River, we can find the beauty, charm and charm of Nanchang, which is so enjoyable and deep-rooted. If there is no room, the city and I do not have a connection, perhaps, I will never appreciate the beauty of this city alone.
Looking to the East, Changnan Construction Co., Ltd. once participated in the construction of the tunnel "sneaking into" the bottom of Qingshan Lake. After the completion of the tunnel, motor vehicles in the urban area will pass from here, which will shorten the distance by one time compared with the bypass Nanjing intersection.
Listening to the sound of books from colleges and universities, Changnan construction has built gymnasiums and teaching buildings in Jiangxi University of technology, Nanchang Foreign Language School and many other schools. They have accompanied groups of students who have changed their destiny and realized their dreams here.
Beside Chengbi Lake in Changnan, the Chengbi Lake Square built in Changnan is full of square dancing figures. They are happy with dancing friends and old people.
Looking at Ganzhou, the Luban Prize project and the landmark Ganzhou bank financial building undertaken by Changnan Construction Co., Ltd., young people have realized their dream of employment there.
Looking back at Wenchuan, the welfare homes, glory homes, homes for the aged, material disaster relief emergency center and harmonious square built by Changnan are no longer there, and the people have their homes to return to.
Yes, the architecture of a city grows with the development of the city. And these buildings, not only the cold steel and cement, but also realize the dream of generations. These dreams constitute the dream of a city. Changnan construction is lighting up the city dream with buildings.
With its own construction technology and unremitting pursuit of high-quality projects, Changnan construction is committed to building a brand image with global influence. Changnan Construction: build excellent project with Luban spirit.
(contributed by the Ministry of Strategic Culture)
